EmarationWe're not raising. We're building the relationship.
Emaration is funded through founder capital and a Service-Disabled Veteran SBA loan track. We are not currently raising private equity, venture, or angel capital. This page exists so that mission-aligned investors, SBA partners, family offices, and future-stage capital partners can understand who we are — and start a conversation now, on our timeline.
Honest framing. No deck request. No "limited allocation." When the math and the milestones meet, we'll know — and so will you.
Mission first. Commercial model second.
Emaration is an AI-native marketing firm built around one operating principle: AI should amplify humanity, not replace it. The commercial offering — technical SEO, AI-search optimization, analytics infrastructure, and orchestration across website, content, social, and ads — funds the mission. The mission isEmaration's Outreach and Community Support (EOCS): assistive technology for the blind and Deaf community, beginning with co-founder Jordan Williams' light-up white cane — in development now, not yet available.
10% of net profit funds EOCS. Quarterly transparency reports are public. This is not a marketing wrapper — it is encoded in the operating agreement, the financial model, and the Now/Next/Later roadmap.
Any future capital partner needs to understand one thing up front: this commitment does not flex down when revenue is tight. As the company grows, the contribution grows with it. That is a term, not a talking point.
Two founders who came to AI from opposite ends.
Andrew Dall, Co-Founder & CEO. Twenty-one years across IT infrastructure, cybersecurity, MSP leadership, and digital marketing. U.S. Coast Guard veteran. B.S. Cybersecurity from Oregon Institute of Technology, cum laude. Selected results: more than 1,000% web-traffic growth at MeetGreen; a $250,000 wire-fraud attempt stopped at Pacific Office Automation; Upward Technology scaled from roughly $2M to $5M in revenue; eight years as IT Director for DAV (Disabled American Veterans), Oregon's largest chapter.
Jordan Remington Williams, Co-Founder & Director of EOCS. Inventor of light-up white canes. Lives with profound vision and hearing loss. Leads Emaration's outreach and community-support initiative and accessibility product line. Jordan's frame — used verbatim because it governs how we talk about disability across the company:
"I don't feel like I've had to overcome anything. I just do things!"
Full founder background lives on the About page, with the source for Jordan's story (Oregon Commission for the Blind) linked there.
SBA-first. Equity later. On our metrics, not a calendar.
Emaration follows a deliberate three-stage escalation. Capital decisions are tied to metric triggers, not founder enthusiasm. Every dollar figure below is a forward-looking target we are building toward — a projection, not a result we are claiming.
Stage 1 — Crawl (Months 1–6)
Bridge income from Andrew's existing employer. Zero hires. Generalist service. The public waitlist seeds Portland-local engagements, each starting with the automated onboarding audit.
Target run rate: $80K–$180K annualized.
Capital source: founder time, founder savings, and an SBA Veteran loan track in active preparation.
Stage 2 — Walk (Months 7–12)
First hire. Industry-agnostic engine serving companies and SMBs across sectors, with engagements concentrating where the data says to double down. Membership converts at scale.
Target run rate: $300K–$600K annualized.
Capital source: retained earnings plus an SBA loan tranche. This is the earliest stage at which targeted, mission-aligned outside capital might fit — and only for specific use cases (hire acceleration, EOCS product capital).
Stage 3 — Run (Months 13–24)
Both founders full-time. Multi-vertical attack. Depending on the metrics, this is the window for Seed-stage equity or strategic capital.
Target run rate: $2M–$8M ARR (aspirational).
Capital source: subject to metrics. The Oregon LLC converts to a Delaware C-corp pre-Seed if equity is taken.
What this means for you. If you are a Seed-stage check writer who would want to be in Stage 3, the time to meet us is now, in Stage 1. We would rather build a twelve-month relationship before any term sheet exists than take a check from someone we met three weeks ago.
How the business actually makes money.
The public entry point is a free waitlist — no card. Joining the waitlist waives onboarding: our automated six-layer audit and setup, normally $1,000. That audit is the front door to a month-to-month membership, starting at $199/month and climbing as a client adds locations, deeper scans, and premium tooling.
Because onboarding is automated, its marginal cost is near zero — which is exactly why we can waive a $1,000 setup and still protect margin. The platform carries the gross margin; a clear service fee carries the rest. That is the strategic keystone an investor should underwrite, not a discount gimmick.
The wedge is radical transparency: most agencies hide the math, and we hand it to clients — dollars in, where they went, leads out, cost per new customer, and what we'd change next. The site itself is the proof: accessible, measured, and self-audited.
Who this page is for — and who it isn't.
We want conversations with
- SBA-aligned lenders and Veteran capital programs — particularly those with SDVOSB experience.
- Mission-aligned family offices and impact investors who measure both financial and accessibility outcomes.
- Strategic operators in marketing services, accessibility tech, or veteran-owned business networks who can introduce, advise, or partner.
- Future-stage Seed and Series A funds who want to build the relationship now, with no expectation of a term sheet this year.
We're not the right fit for
- Capital partners requiring immediate liquidity, near-term exit, or guaranteed equity at this stage.
- Investors who want to dilute our giving commitment, the human-reviewed delivery model, or the accessibility-first product principles. These are not negotiable.
- Cold outreach pitching "growth capital" with no understanding of staged escalation or the mission-aligned operating model.
What we'll share now. What comes later.
Available now, on request
- Company one-pager (PDF).
- Founder bios (long form).
- Public brand foundation and methodology overview.
- EOCS mission and quarterly-report cadence.
- Staged escalation narrative with metric triggers.
Later — gated by stage and mutual NDA
- Detailed financial model (Stage 2 onward).
- Client pipeline and case-study sources (Stage 2 onward, with client consent).
- Operating-agreement summary and cap table (when conversations move from relationship to evaluation).
Important. Nothing on this page is an offer to sell, or a solicitation of an offer to buy, any security. Emaration LLC is not currently offering securities. Any future offering will be made only through definitive offering documents to qualified investors under applicable exemptions. Forward-looking statements — including all run-rate and ARR targets above — are projections, not guarantees, and actual results may differ materially.
Reach the founders directly.
Investor and capital-partner inquiries route to both founders. We typically respond within two business days.
Email: investors@emaration.ai
Mail: Emaration LLC, Portland, Oregon (full address on request).
When you email, please include:
- Your firm or affiliation, and your role.
- What's drawing you to Emaration specifically — mission, market, founders, or something else.
- Whether this is a relationship-building introduction or a specific opportunity to discuss.
Email the foundersRead the full founder storyLearn about EOCS