EmarationTwo founders. One operating principle.
Emaration was started by two people who came to AI from opposite ends. A disabled Coast Guard veteran with twenty-one years of building IT and marketing systems that had to work. A co-founder living with vision and hearing loss who learned to navigate the world after both arrived in college, and who invented light-up white canes along the way for the Oregon community that taught him independence.
Find what's actually wrong. Build the thing that fixes it. Don't dress it up. Don't lock anyone in.
Why Emaration exists.
Most marketing agencies in 2026 are quietly piping their clients' work into one AI vendor and crossing their fingers. We watched that happen up close: to friends, to former clients, to companies we cared about. Then we built the opposite.
Emaration is an AI-native marketing firm built around one promise: the people who pitch you the work are the people who do the work. A human reads and signs off on every audit. The senior people do the work themselves. There is no junior account-manager hand-off, no offshore subcontracting pyramid, no "we'll get back to you" silence after the contract is signed.
The legal entity is Emaration LLC, based in Portland, Oregon. The public brand is Emaration.AI. The methodology behind the work (multi-AI orchestration with continuous drift detection and humans at every gate) is described in plain English on the methodology page. Our community-focused assistive-technology initiative, Emaration's Outreach and Community Support, funds assistive technology for the blind and Deaf community starting in Oregon.10% of net profit goes there. Quarterly reports, public. Its own site lives at emaration.org.
Emaration is in pursuit of B-Corp certification. The framework was already how we wanted to operate; the certification just makes the math public.
What the name means.
Emaration is three tongues, one idea — light and value flowing out of the sea. Latin ēmānāre, to flow outward, to emanate, and mar, the sea: the source. GreekHémera, the dawn — the moment the fog burns off. Spanish Emanar, the current, the relentless flow. The mark is a nautilus drawn into a wave, threaded by a golden spiral.
It isn't only a metaphor. Andrew spent the start of his career in the U.S. Coast Guard — search and rescue, maritime law enforcement, pulling people out of dangerous water. AI is the new dangerous water: a tidal wave, a strong current, depths you can drown in. We don't tell you to fear it or fight it. We read the current and hand you the line — the fog lifts, you see the whole horizon, and the wave you were going under becomes the one you ride.
Harnessing AI for a better human life.
— the line Jordan wrote that we couldn't put on a homepage hero with a straight face, but that's actually the reason this company exists.
AI should amplify humanity, not replace it. That sentence does the work of a hundred pitch decks. We don't build to put humans out of the loop. We build so a small business can compete with the marketing machine of an enterprise, without giving up their voice, their accessibility commitments, or their margin to a black-box vendor.
That's the operating principle. Everything downstream — the audit, the methodology, the outreach initiative, the way we hire — points back to it.
Andrew Dall
Co-founder & CEO. Technical and commercial lead. The name on every audit you receive.
Twenty-one years across IT, security, and the marketing systems on top of them.
Andrew is a U.S. Coast Guard veteran (2005–2008, Houston, TX) — search and rescue, maritime law enforcement, port security. He was awarded the Humanitarian Service Medal for hurricane relief and the National Defense Service Medal. Emaration is positioned for SDVOSB (Service-Disabled Veteran-Owned Small Business) procurement; if your organization sources through that channel, mention it at intake.
After the Coast Guard, Andrew built a career across the parts of IT, cybersecurity, MSP account leadership, and digital marketing that actually had to ship, not the parts that read well on a slide.
Citable proof points
- 1,000%+ web traffic growth at MeetGreen via SEO, paid search, and digital campaigns. Real SEO chops, not theoretical.
- Scaled Upward Technology from ~$2M to $5M in revenue as Director of Account Management. Project revenue went $20K to $70K/month at a 75–90% close rate. Recovered high-risk accounts including Hoffman Industries (passed an Intel audit), Zupan's Markets, and SKH Lawyers.
- Stopped a $250,000 international wire-fraud attempt at Pacific Office Automation by detecting malicious email-forwarding rules before the transfer cleared.
- 99% uptime on a 200+ ASIC Bitcoin mining facility as Managing Member at X-Data: designed the power, cooling, network, and predictive energy analytics from scratch.
- Eight years as IT Director for DAV (Disabled American Veterans), Oregon's largest chapter. IT modernization for veteran services. The personal connection to DAV is part of why Emaration's outreach and community-support initiative matters.
Education and credentials
- B.S. Cybersecurity, Oregon Institute of Technology, cum laude.
- Microsoft Certified: Security, Compliance, and Identity Fundamentals (2025).
- Microsoft 365 Certified: Fundamentals (2025).
- CompTIA PenTest+ coursework, AWS coursework (Essentials, Data Security, Disaster Recovery, IaaS, Multicloud).
Reach Andrew directly: human@emaration.ai. He answers his own email.
Jordan Remington Williams
Co-founder. Director of Emaration's Outreach and Community Support. Inventor. The reason this is a mission company, not a marketing company that picked a cause.
The author of our outreach mission and the keeper of our voice.
Jordan, 38, lives in Southwest Portland. He has a dual-sensory disability. He learned to navigate the world after vision loss, then experienced medical complications during college that caused permanent and profound hearing loss. He earned his Bachelor's degree at Portland State University through both, with the Oregon Commission for the Blind teaching him the independence that made the rest possible.
"I don't feel like I've had to overcome anything. I just do things!" — Jordan
That's the operating principle. It's also why Emaration's tone doesn't have a single drop of inspiration-porn in it. Jordan didn't start this work to be seen overcoming. He started it to put assistive technology into the hands of other Oregonians with vision and hearing loss, because that's the community that built him.
Ask Jordan what he'd want a stranger to understand, and he doesn't reach for anything dramatic. He reaches for the practical thing: the hardest part of hearing loss with today's tools is a room full of people, where background noise and several voices at once mean the technology can't keep up and the conversation drifts somewhere else.
"I do not like feeling alone in a crowded room." — Jordan
That sentence is the reason EOCS's first software bet is a hearing-companion app. Accessibility, here, isn't a checkbox. It's a person we both know wanting to stay in the conversation.
"The biggest thing I've learned through this process is it's okay to not do things at the same speed as everyone else. As long as you keep pushing, you're going to get to your goal." — Jordan
What Jordan brings to Emaration
- Inventor work. Jordan has dabbled in light-up white canes for fellow Oregonians with vision loss. That cane is the first project Emaration's outreach and community-support initiative intends to fund, build, and distribute.
- Career in service. Most recently Advocacy Specialist at Albertina Kerr (placed there through OCB job development), which Jordan calls his "dream job." Career motivation: social work, giving back to community.
- The voice on the brand. Jordan reviews and signs off on every piece of brand copy that touches mission, accessibility, or the outreach initiative. He's been a friend of Andrew's for fifteen years; the partnership predates the company by a long way.
Reach Jordan directly: jordan@emaration.ai. Accessibility, mission, and EOCS questions land here.
Source on Jordan's background: Oregon Commission for the Blind — Success Story, April 2026.
Two founders, both with lived experience of disability, building the marketing firm we wish existed.
This isn't a co-founder pairing that happened by accident. It's a deliberate structural answer to the kind of agency we both saw fail people we cared about.
Andrew brings the technical depth: twenty-one years of cloud, security, networking, and analytics infrastructure that has to keep working under audit pressure. Jordan brings the lens that catches the things technical people don't see: every deliverable read by someone whose daily life depends on accessibility being real, not theater.
Both of us have lived versions of the experience our customers' customers live. Andrew is a disabled veteran. Jordan lives with profound vision and hearing loss. Accessibility on Emaration deliverables isn't a checkbox we hand to a junior reviewer. It's the floor.
What this means for you: the marketing your business publishes through Emaration will not embarrass you in front of the customer who uses a screen reader, the customer who navigates with a white cane, the customer whose first language isn't English, or the customer who pays attention to whether your AI imagery is honestly disclosed. That's a brand asset most agencies cannot offer because they don't have the lived experience to know what they're missing.
Emaration is built to be a B-Corp, certification in pursuit. The framework formalizes how we already operate: accountable to clients, to community, and to the people who use the products we help market.
B-Corp in pursuit.
B-Corp certification is the public verification of what's already in our operating documents: an accountable, mission-locked business that measures itself against community, environmental, and stakeholder outcomes, not just shareholder returns. We're working the assessment now. When certification lands, the badge goes here and the report goes public.
Until then, the receipts are the receipts: the 10%-of-net-profit commitment toEOCS, the quarterly transparency report, the human-review rule, the accessibility-first methodology. The certification will confirm what the operating principle already does.
Curious about the business behind the mission? Our investor page lays out the model, the funding, and the growth plan for capital partners.
The audit is the smallest piece of how we work with every client after.
Onboarding (our automated six-layer audit and setup) is normally $1,000, and it's waived when you join via the waitlist. Ten business days from intake, six layers, and everything you pay for is yours to keep. A human reads and signs off on every audit. With membership, the senior people do your work — no junior account-manager hand-off. Jordan reviews everything that touches voice or accessibility.
Join the waitlist — free, no card →Read the methodologyLearn about EOCS