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Every question buyers actually ask before they sign.

Two sections: the objections that kill agency deals, and specific questions about how Emaration works. If yours isn't here, email human@emaration.aiand we'll add it.

Section 1 of 2

Common objections.

The concerns buyers raise most often. We led with these because they're the ones that kill deals when they go unsaid.

What does onboarding cost?

Onboarding (our automated audit and setup) has a list price of $1,000, and it's waived with membership. Against 2026 industry benchmarks for the deliverable, that's a fair price; verify against WebFX, FirstPageSage, or any reputable agency.

We can waive it because onboarding is automated: near-zero marginal cost to run, full value to you. Membership is $99/month, month-to-month, and you can start it yourself at checkout — no sales call. If you want to look before you buy, a $0 homepage scan takes no card.

What do I get with membership?

Onboarding (our automated audit and setup, list price $1,000) waived. Weekly monitoring, one deep scan a day, AI-visibility tracking across five engines, the generated fixes attached to every released report, and one free consulting hour each month. The senior people do your work — no junior account-manager hand-off. A voice in the methodology: your audit findings shape its next version. Membership is $99/month, month-to-month, and you start it yourself at checkout. A $0 homepage scan, if you'd rather look first, takes no card.

If onboarding is waived, how do you keep quality high?

The audit is automated: the same analyzers run the same way for every business, so giving it away costs us near nothing and never thins the work.

The plan is the part Andrew writes: what to fix, in what order, and how we'll know it worked. Automation does the heavy lifting; the senior person decides what to do about it. Membership is $99/month, month-to-month, and you start it yourself at checkout.

Is the waived onboarding a lesser audit?

No. Same audit. Same analyzers. Same scoped remediation plan. Same weekly monitoring for as long as your membership is active. Members get the full $1,000 onboarding for free; the only thing waived is the fee, never the work.

We've been burned by an agency before. Why would this be different?

You probably hired the senior person, got handed off to a junior account manager, and watched the work get worse. Here, Andrew writes the plan you act on, and with membership the senior people do the work themselves. The $0 homepage scan runs on your own site, so you can judge the work before you pay us anything, and membership is month-to-month, so if the work doesn't produce, you leave without a fight.

And everything is delivered and yours to keep: the audit, the scoped remediation plan, and every report we send you. Monitoring runs weekly for as long as your membership is active. Nothing is held back pending a renewal.

How do I know I'll see ROI?

Findings are ranked by severity. The $0 homepage scan runs on your own site, so you can see the kind of findings we produce before you pay anything.

Membership is $99/month, month-to-month — one flat price. Andrew writes the plan from your findings; membership includes one free consulting hour each month, and anything beyond that hour is scoped with you before it starts. We don't put a dollar figure on findings — you get the finding and the severity, not an invented number.

You don't understand my industry. How can you help?

Most agency pain comes from generalists pretending to be specialists. We're honest about which verticals we have deep experience in (multi-location healthcare, professional services, accessibility-focused e-commerce) and which ones we'd be learning on your time. If your industry is outside what we've worked in, we'll tell you up front.

The audit methodology itself is industry-agnostic: it surfaces technical problems, AI-search gaps, and accessibility barriers the same way whether you sell veterinary visits or violins. What changes is the judgment on top: Andrew writes the plan from your findings with your vertical in mind, and tells you up front which calls come from experience in your industry and which don't.

Do you require a 3-month or 6-month minimum contract?

No. Membership is month-to-month: cancel any time, no minimum and no notice period. That's it.

We don't offer annual discounts because annual contracts at this band read as lock-in dressed up as savings. The only reason for a client to stay with us is that the work is producing. If it isn't, the contract shouldn't be the thing keeping you.

I don't like agencies that charge a percentage of ad spend. Do you?

No. Percentage-of-ad-spend pricing creates an incentive to recommend bigger budgets, not better outcomes.

We charge one flat price — membership is $99/month, month-to-month, posted before you pay. The audit reads your public site, not your ad accounts, and our price doesn't move when your ad budget does.

I need to talk to my spouse or business partner before deciding. What should I share with them?

Share the audit page and the pricing page. Onboarding (our automated audit and setup) has a list price of $1,000, and it's waived with membership, with a defined deliverable within three business days — we aim for the same day. Everything you pay for is yours to keep: the audit, the scoped remediation plan, and every report we send you, and monitoring runs weekly for as long as your membership is active. You see exactly what you get before you pay for membership, which is $99/month, month-to-month.

We've also written a one-page summary you can forward. Ask for it at human@emaration.ai — we aim to send it within one business day.

Can we wait until next quarter to start?

You can, but the audit isn't something you're committing a quarter to. The scan finishes in minutes and the written audit comes back within three business days — we aim for the same day. Most of what we find keeps costing you every week it isn't fixed: AI crawlers blocked from reading your site, pages no answer engine can quote, accessibility barriers that turn customers away.

If the timing is genuinely wrong, run the $0 homepage scan now — no card — keep the findings, and start membership next quarter knowing what the scan found. The findings don't expire.

Section 2 of 2

Specific questions about how Emaration works.

What's in the audit, what payment looks like, how we handle clients outside Oregon, and the question we get most: are we really a one-person shop right now.

What exactly is an AI audit?

An automated crawl of your site, scored by five analyzers, plus two site-wide checks. The scan finishes in minutes; the written audit comes back within three business days — we aim for the same day. We look at five things.

First, the technical and indexing problems pulling your Google rank down. Second, the content and keyword gaps on your pages. Third, whether your pages are built to be quoted by an AI answer engine: schema, author identity, a direct answer near the top. Fourth, your public presence: social profiles, Google Business Profile signals, and whether your name, address, and phone agree across your own pages. Fifth, an accessibility read for common WCAG Level A barriers. The two site-wide checks are a crawl-health pass (broken and unreachable internal pages) and an AI-crawler pass: whether your robots.txt lets AI crawlers read your site at all, and whether an llms.txt is present.

You get a written report, a dashboard view, and a plan. The scan finds the problems; Andrew writes the plan from your findings — the scanner ranks and explains, it doesn't write your plan. Membership is one flat price, with one free consulting hour each month; anything beyond that hour is scoped with you before it starts.

What the audit itself does not do: it doesn't query ChatGPT or Gemini live to see whether they name you today, and it doesn't read your analytics or ad accounts. Live citation tracking is a separate membership tool that runs your buyer questions against Perplexity, Claude, ChatGPT, Gemini, and Grok every week. If you connect Google Analytics and Search Console in your portal, the Visibility page reads back the visits AI sends you. We'd rather name the boundary than let you assume a scan saw something it can't.

What if I already have an agency?

Get the audit anyway. It's the cleanest way to find out whether your current agency is leaving money on the table, and it gives you a second opinion with a plan Andrew wrote from the findings, not vibes.

A lot of SMBs part ways with their agency inside the first year, and most do it because they couldn't tell what they were paying for. The audit makes that visible. What you do with it (renegotiate, replace, or stay) is your call. We're happy to share the findings directly with your existing agency if you'd rather have them implement the fixes.

What if my website is brand new?

A new site is the highest-leverage moment to run an audit, because the cost of fixing structural problems is lowest before they're baked into a year of content.

We run the same analyzers, and the plan is weighted differently: schema, AI-crawler access, and accessibility get more attention; content-gap findings matter less, because you don't have a track record to compare yet. The scoped plan focuses on what to build first, not what to tear out.

Do you work with clients outside Oregon?

Yes. Emaration is US-wide. We're based on the Oregon coast in Astoria and our outreach and community-support initiative starts with Oregon partners, but the audit and membership work is remote-first. We've designed the engagement to run cleanly over video and async updates.

If you're outside the US, write us. We'll tell you honestly whether we can serve you well in your time zone.

How do you take payment? Are you Stripe-only?

Stripe is the default for the monthly fee; it handles card and ACH, and you start membership yourself at checkout. Onboarding is waived with membership, so there's no separate up-front charge. A $0 homepage scan takes no card at all.

We don't take crypto. We don't take checks (it slows everyone down). If your accounting team needs a W-9, COI, or a specific vendor onboarding form, email it to human@emaration.ai — we aim to have it back the same week.

How is this different from Semrush, Ahrefs, or a free SEO tool?

Those tools hand you a 200-item checklist and leave you to guess which five items actually move money. Our audit ranks findings by severity, checks whether the AI answer engines' crawlers can read you at all and whether your pages are structured to be quoted, and ends with a plan Andrew wrote from the findings.

The tool gives you data. The audit gives you a decision, with Andrew's name on it.

Can I see a sample audit before I pay?

Better than a sample: run the $0 homepage scan, no card, on your own site. You see the real thing on your real pages rather than a demo built on someone else's.

If you'd rather read one first, email human@emaration.ai and we'll send an illustrative walkthrough built on a composite, anonymized business profile (we have no published clients yet, so it isn't a real client) — we aim to send it within one business day.

Is the free scan the same as the five-layer audit?

No. Free is a scored scan of your home page, no card. Membership is the full five-layer audit; Andrew writes the plan from its findings within three business days — we aim for the same day. Weekly monitoring, one deep scan a day, and the generated fixes come with membership: the fixes are attached to every released report, ready to paste into your site yourself, apply to a site we host for you, or hand to your developer as a pull request.

What do I actually keep, and how does canceling work?

Everything is delivered and yours to keep: the full audit, the scoped remediation plan, and every report we send you. Monitoring runs weekly for as long as your membership is active. Onboarding is waived with membership, and the $0 homepage scan lets you see the score on your own site first.

And you're always in the driver's seat. Membership is month-to-month: cancel anytime, in a click or a quick email, and you won't be billed again. You're never billed for a month you didn't choose, and everything you've already paid for stays yours.

We'd rather earn the membership with the work itself than sell you on a pitch deck. That's why the $0 homepage scan runs on your real site, and why every deliverable you pay for stays yours whether you stay or go.

How long does the monitoring run?

For as long as your membership is active. Monitoring is weekly — an automated re-scan of your site plus AI-visibility tracking — and it never converts into a separate bill or an automatic upsell. Membership is $99/month, month-to-month, on its normal monthly cycle until you cancel, which you can do in a click.

If you cancel, monitoring stops and you keep every deliverable: the audit, the scoped remediation plan, and every report we've sent. We don't chase you.

You can come back later; your audit findings don't expire. Onboarding is waived with membership, and everything it delivers is already yours to keep.

Are you really a one-person shop right now?

Yes — and we'd rather tell you what that means than hide it.

Emaration is currently a founder-led operation: Andrew runs the technical and client work, Jordan leads accessibility and our outreach and community-support initiative. Behind us are vetted partners we bring in for specialized work (content production, design, development) — at agency quality without the agency overhead.

What you get with membership: the senior people doing the work themselves — no junior account-manager hand-off — and prices that aren't paying for a sales team. What you don't get: a 24/7 support desk or a roster of named specialists on your account. We name the trade-off out loud because it matters to some buyers more than others.

Still have a question?

Email Andrew, email Jordan, or start today.

If your question isn't here, write human@emaration.ai and we'll answer it — we aim to respond within one business day — and add it to this page if it'll help the next buyer. Accessibility, mission, or EOCS questions go to Jordan; everything else goes to Andrew.

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